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Cuckoo Delivers ‘My ISA’ Website to Royal London

7th April 2014

Award winning, Salford based marketing agency, Cuckoo Design, has completed an assignment following appointment by Royal London, the UK’s largest mutual provider of life and pensions products, to ensure that there was continuity of messaging across all literature following its recent acquisition of Co-operative Investments.

Cuckoo refreshed the ‘direct to customer’ proposition relating to stocks and shares ISAs including direct mail activity, call centre support and briefing kits. It was also appointed to design and build the new website myisa.royallondongroup.co.uk

Phil Rainey, Creative Director at Cuckoo Design said; “Following the acquisition of The Co-operative Investments by Royal London, there was a need for continuity of messaging in all literature. The site acts as a great resource for customers, enabling them to check their investment and get up-to-date market analysis. The challenge was to present this vast amount of content in an engaging and customer focused way. By using the latest technology we developed instant fund calculators along with live price/news feeds. Now there’s only one place a customer will need to visit to get the information they require.”

Sheryl Murphy, Product Marketing Consultant at Royal London said; “The website will provide customers with a wealth of information about their investment and includes live feeds from Reuters which again is a first for us. This website just forms part of the new and wider Royal London communications strategy of a direct to consumer offering. Cuckoo has been instrumental in making such a content-rich and interactive website feasible in such a short period of time.”

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