The Lock Kitchen & Bar Brand Strategy
The project was part of an overall rebrand of imagery and film to support the launch of their brand-new website. The objective was to sell the business school not only within the UK but globally.
Firstly, we developed the overarching concept ‘Where Can We Take You?’, capturing the ethos of Alliance Manchester Business School and taking the audience on a metaphorical exploration of what it really means to study in the city of Manchester.
We delivered a 60 second film using hyper-lapse, slow-motion and flow-motion techniques, delving through various doorways, portals, and hallways to intensify the journey and give a whistle-stop tour. Tracked graphics where applied to convey the key messages typographically and visually. In addition, we commissioned original composed music and sound design.
The overall result was an awe-inspiring film, that not only sells Alliance Manchester Business School but the city as a hub of excitement and intrigue.