Cuckoo in less than 60 seconds
The brand was going though a redesign and the missing piece and biggest challenge was in choosing the right imagery to support the key brand messages. The brand is so niche, the imagery needed to be owned by Police Mutual and not used by any other mainstream financial service provider. We conceptualised and art directed a suite of brand photography that would need to appeal to their unique membership. Each concept had a subtle but relevant nod to the police and the brand message. To ensure maximum usage we created an image library for the client, for use within all support literature.