Store Street Exchange Brand Strategy
When a company fleet is management by an outsourced provider their role is to provide a suite of tools to help drivers make the right decisions about their vehicles. One of our briefs was to develop an online car tax calculator to help drivers understand the taxable financial implications across their preferential choice of car. The program, design and user journey were key in making the tool work for Arval. The tool uses live feeds to accurately show data for each vehicle choice. Real-time results with multiple comparisons make the tool intuitive to use and complex illustrations can be obtained in less than a minute.