Integrated name change campaign
All Crowne Plaza hotels are situated in major UK cities, with huge interest from overseas tourists and large-scale corporate events and conferences. We designed, wrote and produced high value brochures for each hotel that highlighted why these cities play such an important role in the UK economy.
Cultural stories, leisure experiences, shopping, eating and drinking, nightlife and transport networks feature throughout the brochures, and are of course key benefits to staying in one of the UK’s most luxurious hotels. Image lead with minimal copy, these coffee table style brochures are used to generate high level engagement with tourist information, key agents and multinational business contacts.