Store Street Exchange Brand Strategy
Based in Salford for over 30 years we are proud of our city and its fabulous attributes, especially the wealth of business talent. We have entered and won these awards several times, but in 2016 we were asked to develop a new branding and accompanying website for this prestigious event.
The new brand identity used the negative space of the SBA lettering to create a colourful, eye-catching mix of shapes, representing the diverse businesses in the city.
The branding was rolled out across all formats. Digitally the website used non-uniform angles for a unique abstract style. Entering the awards or booking a table needed to be a simple user journey within the responsive layout.