Formally TWAS, this charity needed to make some fundamental changes to its business model if they were to survive. Funding is always a challenge; especially with smaller charities, and in order to open more funding streams they needed to offer support to men as well as women. This meant they needed to change their name, logo and overall look and feel making it more neutral. We carried out a complete rebrand for them working closely with all key stakeholders and trustees. From agreement on the new brand we designed, wrote all the copy and built a new website, in addition to digital we also we produced a suite of brochure wear and POS.