Brands capitalise on iPhone ‘#bendgate’

7th October 2014

Following reports that numerous iPhone 6 handsets had been bent when owners sat down with them in their pockets, quite a few high-profile brands took the opportunity to poke fun at the fault on social media.

Samsung leads the way

Perhaps the most notable and predictable lampooner was Samsung, Apple’s fiercest opponent in the smartphone market.

Samsung’s Android-powered Galaxy handsets are one of the most popular iPhone alternatives, and the South Korean company has never been afraid to ridicule its San Francisco-based competitor.

Earlier this year Samsung USA posted an advert entitled ‘Screen Envy’ on its YouTube channel, in which an iPhone owner tells his friend, an uninterested owner of the new Samsung Galaxy S5, that the upcoming iPhone upgrade is set to have a bigger screen. The Galaxy owner flippantly replies “That hasn’t happened yet?” before the two put their handsets side by side, revealing how much bigger the Galaxy’s screen is.

LG also joined in the ribbing by producing a tongue-in-cheek ad for its G3 smartphone:

It wasn’t just rival tech companies that made the most of ‘#bendgate’ though – even manufacturers of entirely unrelated products such as crisps, chocolate and cars got in on the fun.

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