Hanningtons Brighton Digital Transformation

Integrated name change campaign

Let’s Do Christmas

FC365 Brand Strategy

Police Mutual Digital Transformation

DoubleTree Spa Campaign

Awarded 5 bubbles by the Good Spa Guide, the Spa at DoubleTree by Hilton Hotel & Spa Chester offers a blissful oasis away from the stresses of everyday life. It offers outstanding facilities including an outdoor Watsu Hydra therapy pool, 14 treatment rooms including the Couples Duo Suite, with private sauna and whirlpool, the ‘Rasul’ mud room, sauna, steam room, aroma room and the traditional Turkish Hammam, which combines low mist and high-intensity steam to stimulate the senses. Plus, a gym, indoor heated pool, and a range of classes.

Hotels guests are welcome, but the spa creates an incredible level of revenue from local club members.

Our marketing remit covers both revenue streams. We are responsible for driving spa breaks through their valuable databases plus, social media and EDM activity. Developing themes to drive engagement and interest on a UK basis. This activity is not limited to the spa experience but also adding key value through the accommodation and F&B offers.

In addition, with over 3000 members and competition breaking into and across the sectors continually, is essential to retain members, Monthly offers, events, promotions and social activity is at the heart of the membership brand essence. Naturally, recruitment is equally important, and we developed seasonal themes to drive new enquiries at key recruitment periods.

Cuckoo have been responsible for planning and implementing a omni-channel marketing strategy for the club through the use of the following channels;

  • EDM
  • Social media
  • Printed collateral such as posters, POS, member cards
  • Newsletters
  • Outdoor advertising
  • Website content

Hartmann PPC

Hartmann is global provider of a wide range of healthcare related products and services. Specifically, in relation to our work with Hartmann Direct, they offer continence products direct to consumers. This incredibly sensitive product and audience means it is essential customers regain their confidence and help improve their independence.

UIA Teacher Campaign

UIA Mutual Insurance has been providing great value, high quality insurance to trade union members and their families for over 125 years. Their services are also available to the general public looking to benefit from our competitive premiums and wide range of cover on Home, Travel, Pet and Car Insurance.

Being mutual means, they are owned by their policyholders; which enables them to keep premiums low, provide excellent products and employ highly trained staff. They are members of the International Co-operative and Mutual Insurance Federation and the Association of Financial Mutuals.

Our first campaign, tailored towards the teacher’s unions, was developed during lockdown presenting not only product and audience challenges but economic challenges too. The main objective of this campaign was to create brand awareness for UIA which at the start of the relationship was very low.

Creatively we had to represent not only inclusivity and diversity as expected, but also had to take the current social distancing measures into consideration. We played on familiar classroom terminology and stereotypes, such as ‘hands up’ and ‘gold stars’ and incentivised the quote request with a triggered price draw for an overall engaging campaign that would cut through the noise.

We had already built a data preference centre for the client to manage and grow their own data, so this first campaign delivered through EDM, social media and digital advertising, directed products to the centre, to encourage teacher’s union members to get an insurance quote through UIA.

This was the first of a planned 6-month campaign targeting different unions over-time. The overall concept will be utilised throughout, however, we will continue to segment their audience by profession so that each campaign is customised to be relevant to each sector.

If you would like some help in getting your brand recognised, talk to us today by contacting jennifer@cuckoodesign.com.



Forces Mutual Kit Campaign

Forces Mutual was created by its owners Police Mutual Group by combining three existing businesses with an enviable heritage in serving the military. Forces Financial can trace its origins back to NAAFI Financial Services in the mid 1950’s and Abacus was formed in 1988.

We were briefed to develop a campaign to roll out across all military bases in the UK to promote Kit Insurance.  The objectives were to internally make a ‘splash’ with the new product to engender support and enthusiasm amongst the military sales force, to support the sales targets directly and through the field sales team.

The campaign was to drive activity to the website as a destination to allow online purchase.

The marketing collateral included; NAAFI and FM sales office collateral, PPC to drive traffic to campaign related website landing page, social media – content and assets, organic and paid, EDM strategy, design, build and broadcast, both triggered and campaign related.

Valette Square Brand Strategy

Mis-sold Mortgages Website

Hartmann Data Management

Valor Hospitality Preference Center

Royal London MyISA

Police Mutual Tool

Police Mutual Life Insurance

Valor Social Media Strategy

Millson Group UX Strategy

Islington Wharf Locks Digital Strategy

Islington Wharf Locks Brand Strategy

Convatec Digital Campaign

Store Street Exchange Brand Strategy

Alliance Manchester Business School Film

The Lock Kitchen & Bar Brand Strategy

Carpino Place Brand Strategy

Cuckoo in less than 60 seconds

Goodwin Fish Brand Strategy

SkyLounge Branding & Website

New Bailey Branding & Website

Vimto Gardens Brand Strategy