In times of recession, many consumers turn to brands that offer credit or look to refinance any existing loans and credit cards to ease the burden on their monthly outgoings. It’s not just banks, though, that offer credit services. Companies such as home shopping companies have for decades offered personal account options and you can even shop online now and pay through facilities such as PayPal Credit and Klarna.
With so much competition out there it’s easy to have your finance products lost in the volume of other company’s marketing activity, which is why when it comes to marketing your financial services you should look to Cuckoo to help you bounce forward into the post-covid-19 marketplace.
Cuckoo we just don’t make brands fly… we make financial services offerings fly too!
Over the years we’ve helped a wide range of companies from UIA Mutual, Royal London, Mis-Sold Mortgage Claims and a wide range of retailers and home shopping companies promote their financial products to consumers. The art of successful financial product marketing doesn’t just rely on the use of tried and trusted marketing techniques. It also relies on understanding FCA compliance together with behavioural science selling techniques that help customers make informed decisions to choose a product or service.
Here’s just a few of the techniques we use to help improve our clients’ financial marketing activity.
- Audience personas and understanding barriers and motivations: At Cuckoo we’re big believers in understanding people, so we use tried and trusted audience profiling techniques to ensure we create the compelling and engaging messaging that is both compliant and persuasive. These audience personas and messaging matrixes are invaluable in ensuring we get all our clients an impressive ROI on any marketing expenditure.
- Persuasive design techniques that guide the eye to key information and CTA: Design isn’t just there to make things look nice. It can play a crucial role in making your marketing more effective. From understanding at a glance to subtle angled graphics and pictures that guide the eye down to the all-important key offer and call to action (CTA), our design team are experts when it comes to persuasive design techniques that are proven to uplift response.
- Disruptive ideas for use across all types of online and offline media: Never underestimate the power of a great idea in your financial marketing activity. But ideas aren’t always the big things, sometimes little things can have a big difference, such as a clever piece of personalisation, an envelope that uses a clever combination of words and pictures or a piece of video that genuinely engages the emotions and creates recall or prompts people to share. We pride ourselves at Cuckoo on creating memorable, disruptive and genuinely compelling ideas for all our clients in financial marketing and other sectors.
Ready to bounce forward with Cuckoo on your side in your financial marketing activity?
…Simply give our Innovation Director Jen a call on 0161 660 8352 or drop her an email by clicking here.