More of the Latest News, Views and Blogs

Is Direct Mail The New Email?

14th January 2020

In a digital age, it’s easy to get caught up in trying to reach audiences online and via screens. While the new technologies on offer to us are exciting and have revolutionised marketing, they also mean we can easily forget the benefits of traditional marketing. With our newsfeeds, inboxes and even google becoming inundated with […]

Cuckoo Gets Festive for Forever Manchester

19th December 2019

Every year, we try and do our bit to help a charity and partake in a bit of fundraising for the greater good. However, every year we’re faced with the same challenge, picking just one charity to help when there are so many great ones out there. However, we have reached a decision and we’re […]

Looking Back at Cuckoo’s 2019

28th November 2019

It’s that time of year where traditionally, you begin to reflect on your successes, failures and learnings from the last 12 months and we thought we’d share our story with you. 2019 has been a really exciting year at Cuckoo, it’s been a year full of change and learning, but most of all it’s been […]

We’re Nominated for The Drum Recommends Digital Awards

25th October 2019

We are so excited to announce that we have been nominated for The Drum Recommends Digital Awards in the Email Marketing category. This nomination comes because our clients have recommended our services, which means so much to us as an agency. Winning can only be achieved through the recommendations of clients, so in a way, […]

6 Benefits of Favouring Customer Retention For Agencies

16th October 2019

Did you know that it costs 5 times more to attract a new customer than it does to keep an existing one? While getting new business enquiries is great and always exciting, agencies are often guilty of overlooking their current customers and the value they can add to your business. At Cuckoo, we’ve worked with […]

We’re Nominated for a Northern Marketing Award

7th October 2019

Here at Cuckoo, we are delighted to have been shortlisted for a Northern Marketing Award for Best Low Budget Campaign! Our campaign, ‘Oh Deer, Christmas is Here’ was released earlier in the year to encourage Christmas Party bookings across hotels throughout the UK. Although it was released in June, in the height of Summer, the […]

5 Reasons You Should Segment Your Customer Data

23rd August 2019

Email marketing is back and bigger than ever, despite the dreaded GDPR effect we were all expecting. With 269 billion marketing emails sent worldwide every single day, we’re faced with a number of challenges. From making our emails stand out to customers without bombarding their inbox to making them feel like they’re our only customer, […]

7 best practices for hospitality emails

21st May 2019

Email remains an incredibly powerful marketing tool and is a great way to engage with customers past, present and future. By 2022 it’s expected that around 333 billion business to consumer emails will be sent and received each day so there’s no denying that email marketing is going from strength to strength. In the hospitality […]

Mobile Marketing: How to stand out in a mobile-first era

25th April 2019

Over the last few years, there has been a huge focus on mobile within the world of digital marketing. In 2016 it was first reported that mobile usage had overtaken desktop, however, now for the first time, we are witnessing a truly mobile-first era. In today’s society, it’s hard to imagine life without a […]

Surviving GDPR: How email marketing can thrive post GDPR

29th March 2019

Throwback to this time last year, when GDPR struck fear into most (if not all) of us advertisers! With so many different views, theories and instructions about how to store and work with consumer data many of us not only spent a lot of time nursing headaches but also dreading the 28th May 2018. However, […]