More of the Latest News, Views and Blogs

6 Benefits of Favouring Customer Retention For Agencies

16th October 2019

Did you know that it costs 5 times more to attract a new customer than it does to keep an existing one? While getting new business enquiries is great and always exciting, agencies are often guilty of overlooking their current customers and the value they can add to your business. At Cuckoo, we’ve worked with […]

We’re Nominated for a Northern Marketing Award

7th October 2019

Here at Cuckoo, we are delighted to have been shortlisted for a Northern Marketing Award for Best Low Budget Campaign! Our campaign, ‘Oh Deer, Christmas is Here’ was released earlier in the year to encourage Christmas Party bookings across hotels throughout the UK. Although it was released in June, in the height of Summer, the […]

5 Reasons You Should Segment Your Customer Data

23rd August 2019

Email marketing is back and bigger than ever, despite the dreaded GDPR effect we were all expecting. With 269 billion marketing emails sent worldwide every single day, we’re faced with a number of challenges. From making our emails stand out to customers without bombarding their inbox to making them feel like they’re our only customer, […]

7 best practices for hospitality emails

21st May 2019

Email remains an incredibly powerful marketing tool and is a great way to engage with customers past, present and future. By 2022 it’s expected that around 333 billion business to consumer emails will be sent and received each day so there’s no denying that email marketing is going from strength to strength. In the hospitality […]

Mobile Marketing: How to stand out in a mobile-first era

25th April 2019

Over the last few years, there has been a huge focus on mobile within the world of digital marketing. In 2016 it was first reported that mobile usage had overtaken desktop, however, now for the first time, we are witnessing a truly mobile-first era. In today’s society, it’s hard to imagine life without a […]

Surviving GDPR: How email marketing can thrive post GDPR

29th March 2019

Throwback to this time last year, when GDPR struck fear into most (if not all) of us advertisers! With so many different views, theories and instructions about how to store and work with consumer data many of us not only spent a lot of time nursing headaches but also dreading the 28th May 2018. However, […]

Wellness Workshop

20th March 2019

This World Kidney Day, Cuckoo’s monthly wellness focused on how we keep our kidneys kicking, focusing on promoting good kidney health through nutrition. Nutrition Guru Robyn Lee paid a visit to the office to share all her nutritional knowledge, armed with her trusty Nutribullet and an abundance of fruit and veg. The team were tasked […]

Let’s Get Personal: Why personalisation is the secret to success in 2019

4th March 2019

With so many brands and businesses taking up digital methods of advertising over the past few years, it’s becoming easy for consumers to feel overwhelmed and grow unresponsive to campaigns. However, there’s a simple trick that will help you to spark their interest. In such a highly competitive market, there’s one way to break through […]

2019: A new year of challenges for Digital Marketing

10th January 2019

A new year brings new challenges to the world of digital marketing. Every year we see technologies advance, new trends emerge and customers change their attitudes to marketing materials. Yet year on year, one question remains, how do we attract and keep audiences’ attention online? 2019 promises to be the busiest year yet for […]

We’ve moved!

2nd October 2018

Last month, it was time to pack up and say goodbye to our home on Chapel Street. The Old Bank provided us with a huge amount of inspiration, memories and laughs but we felt that it was time for a new chapter. Chapel Street was a great home for Cuckoo, as the cultural hub […]