More of the Latest News, Views and Blogs

KLM’s marketing stunt with Sherlock the beagle

15th October 2014

Dutch airline KLM uploaded an ingenious piece of marketing to its YouTube channel last month, which was viewed more than 12 million times within the three weeks following. The subject of the video is the airline’s Lost & Found department at Amsterdam Airport Schiphol – or more specifically, the efforts of an interesting new recruit: […]

Brands capitalise on iPhone ‘#bendgate’

7th October 2014

Following reports that numerous iPhone 6 handsets had been bent when owners sat down with them in their pockets, quite a few high-profile brands took the opportunity to poke fun at the fault on social media. Samsung leads the way Perhaps the most notable and predictable lampooner was Samsung, Apple’s fiercest opponent in the smartphone […]

An enduring classic: the Clarks Desert Boot

30th September 2014

The Clarks Desert Boot is an instantly recognisable shoe that is widely regarded as a genuine casual classic. Many consider it the brand’s definitive design, and its story is one of the most fascinating in footwear history. The crepe-soled shoe from World War Two Nathan Clark, great-grandson of co-founder James Clark, served in Burma during […]

Starbucks sets sights on connoisseurs and commuters

22nd September 2014

Global coffee giant Starbucks has announced two new store concepts in an attempt to please their most demanding types of customers: connoisseurs and commuters. Reserve Roasteries will target coffee aficionados while ‘express’ stores will aim to serve customers as quickly as possible. High-end vs. high-speed Starbucks has said the Reserve Roastery will be initially launched […]

Vans opens indoor skatepark under Waterloo Station

8th September 2014

Skateboarding footwear brand Vans has opened London’s first indoor skatepark – right under Waterloo Station. In addition to the skating areas, the thousands of square feet of disused railway tunnels will house a live entertainment facility, a cinema, an art gallery, premium bars and cafes. Going underground Before its closure in March 2013, the space […]

Manchester United switch from Nike to adidas

29th August 2014

Last month it was announced that once the 2014/15 football season comes to an end, so too will the partnership between Manchester United and Nike. After 13 years of wearing the swoosh on 10 different shirt designs, most of which are now synonymous with some of the club’s greatest achievements, United are set to switch […]

‘here’s to what matters’ by McDonald’s

26th August 2014

Instead of releasing a new limited edition burger, ice cream or type of French fry, McDonald’s chose to celebrate its 40th UK anniversary chiefly by producing several videos and short films about its values, ingredients and charity efforts. Late on in July McDonald’s began posting these videos on a new dedicated YouTube channel, ‘here’s to […]

Citizen’s global brand message: ‘Better Starts Now’

18th August 2014

Japanese watch-making giant Citizen has released a highly stylish short film which unveils its new global brand message, ‘Better Starts Now’. The 91-second advert depicts watch invention taking place at one Citizen workstation over 90 years. It starts in the twenties and works all the way through to present day, jumping years and decades at […]

Coca Cola to launch new product in green packaging

28th July 2014

Coca Cola is set to launch a new soft drink in the UK – its first in eight years. New product Coca Cola Life is set to appear in UK shops this autumn, following a trial in Argentina and Chile last year. The drink contains a third fewer calories and a third less sugar than […]

We live and breathe the brands we create

17th July 2014

As residents of Chapel Street for over 20 years we’ve been well placed to see the regeneration. Here at Cuckoo we’re proud of our roots in Salford, and nothing gives us greater pleasure than seeing our own work playing a major part in the continuing prosperity. Working with household names such as The Co-operative, GE […]