More of the Latest News, Views and Blogs

The rebirth of Reebok

4th November 2014

Although various trainers from Reebok’s Classics range were highly popular throughout the 1980s and the majority of the 1990s, it could be said that they became somewhat unfashionable towards the end of the millennium – especially amongst the younger market. It could be argued that white trainers generally fell out of fashion for a while […]

Cuckoo Design has a new look!

28th October 2014

The Cuckoo team celebrated their rebrand with a huge party Last week Cuckoo Design hosted a launch party in celebration of our rebrand, including the unveiling of a brand spanking new website, an improved logo and new faces within the team. The evening kicked off at 5.30pm in The Kings Arms, Salford, a real bohemian […]

We have been nominated for 3 awards!

22nd October 2014

It’s that time of year again, when everyone within the agency sector is scrambling together their show stopping work and vaulting to make award entry submission deadlines. This year has taken a turn for the terrific for Cuckoo Design, not only have we been nominated AND shortlisted for The Talk Of Manchester’s ‘Best Brand Agency’ […]

KLM’s marketing stunt with Sherlock the beagle

15th October 2014

Dutch airline KLM uploaded an ingenious piece of marketing to its YouTube channel last month, which was viewed more than 12 million times within the three weeks following. The subject of the video is the airline’s Lost & Found department at Amsterdam Airport Schiphol – or more specifically, the efforts of an interesting new recruit: […]

Brands capitalise on iPhone ‘#bendgate’

7th October 2014

Following reports that numerous iPhone 6 handsets had been bent when owners sat down with them in their pockets, quite a few high-profile brands took the opportunity to poke fun at the fault on social media. Samsung leads the way Perhaps the most notable and predictable lampooner was Samsung, Apple’s fiercest opponent in the smartphone […]

An enduring classic: the Clarks Desert Boot

30th September 2014

The Clarks Desert Boot is an instantly recognisable shoe that is widely regarded as a genuine casual classic. Many consider it the brand’s definitive design, and its story is one of the most fascinating in footwear history. The crepe-soled shoe from World War Two Nathan Clark, great-grandson of co-founder James Clark, served in Burma during […]

Starbucks sets sights on connoisseurs and commuters

22nd September 2014

Global coffee giant Starbucks has announced two new store concepts in an attempt to please their most demanding types of customers: connoisseurs and commuters. Reserve Roasteries will target coffee aficionados while ‘express’ stores will aim to serve customers as quickly as possible. High-end vs. high-speed Starbucks has said the Reserve Roastery will be initially launched […]

Vans opens indoor skatepark under Waterloo Station

8th September 2014

Skateboarding footwear brand Vans has opened London’s first indoor skatepark – right under Waterloo Station. In addition to the skating areas, the thousands of square feet of disused railway tunnels will house a live entertainment facility, a cinema, an art gallery, premium bars and cafes. Going underground Before its closure in March 2013, the space […]

Manchester United switch from Nike to adidas

29th August 2014

Last month it was announced that once the 2014/15 football season comes to an end, so too will the partnership between Manchester United and Nike. After 13 years of wearing the swoosh on 10 different shirt designs, most of which are now synonymous with some of the club’s greatest achievements, United are set to switch […]

‘here’s to what matters’ by McDonald’s

26th August 2014

Instead of releasing a new limited edition burger, ice cream or type of French fry, McDonald’s chose to celebrate its 40th UK anniversary chiefly by producing several videos and short films about its values, ingredients and charity efforts. Late on in July McDonald’s began posting these videos on a new dedicated YouTube channel, ‘here’s to […]