More of the Latest News, Views and Blogs

Top 10 most recognisable brands

21st May 2014

Brands are instantly recognisable by the logo they choose to represent themselves with, and for the majority of those featuring in our top 10 this is true all over the world. A well constructed branding campaign can depict a business’s values, its target audience and the industry it belongs to through its logo, despite many […]

Cuckoo running Manchester Bupa 10K

16th May 2014

This Sunday is the Bupa Manchester 10K run and a few of our Cuckoos will be there running for their chosen local charity. Phil, Ben, Andy and Esther will be running and raising money for a great local charity, The Salford Foundation. The Salford Foundation The Salford Foundation is a social inclusion organisation that provides […]

Branding campaigns for women

1st May 2014

Regardless of the type of business, once an audience has been identified it’s the turn of the marketing strategists to come up with a way to reach those people in a way that demonstrates their need for that product. Certain companies know whether their product predominantly speaks to women or to men, and so will […]

Cuckoo Delivers ‘My ISA’ Website to Royal London

7th April 2014

Award winning, Salford based marketing agency, Cuckoo Design, has completed an assignment following appointment by Royal London, the UK’s largest mutual provider of life and pensions products, to ensure that there was continuity of messaging across all literature following its recent acquisition of Co-operative Investments. Cuckoo refreshed the ‘direct to customer’ proposition relating to stocks […]

Thirty years of Apple

20th March 2014

In January 2014, the world’s most valuable brand celebrated 30 years of success as a leader in uniting technology and creativity. Valued above Microsoft, Coca-Cola, IBM, Google and McDonald’s, Apple is a goliath of a brand that is currently worth over $104.3bn (£62.65bn) while Microsoft, the second most valuable brand is worth a mere $56.7bn […]

Creativity rules all at Cuckoo Design

5th March 2014

At Cuckoo Design we consider ourselves to be a pretty creative bunch. We bring in the best and most talented in marketing, branding and design to work on our team and give our clients a unique campaign that truly reflects their business. In our efforts to constantly be at the forefront of the digital design […]

Does traditional offline advertising really work?

21st February 2014

In a digital world that revolves around our smartphones, tablets and laptops, it is difficult to think in an offline capacity. Both traditional and offline advertising have clear advantages, but your business’s method of choice should always depend on your brand’s identity and what type of industry you are in. For some industries, relying completely […]

Most annoying adverts of 2013

3rd January 2014

Apart from the odd few adverts that are a bit weepy, or manage to coax a giggle out of us there are few that don’t make us want to immediately change the channel out of sheer annoyance and petty rage. Each year there are a select few that whip the nation up into a flurry […]

5 years to be proud of

2nd January 2014

The end of 2013 marks the end of five incredible years of Cuckoo Design, and we’ve only just started. In 2005 our managing director Justine Wright, bought the marketing company from founder Steve Walsh, though it wasn’t until 2008 that Cuckoo Design was officially born. Cuckoo Design from the beginning Justine had been at Walsh […]

The growing brand of The Snowman

20th December 2013

Since its first broadcast in 1982 on Channel 4, Raymond Briggs’ Snowman has ballooned into a colossus of an enterprise engulfing various industries as well as literature and television. On the 30th anniversary of its original broadcast, Lupus Film produced a celebratory 25 minute sequel, The Snowman and The Snowdog. The film was broadcast on […]