More of the Latest News, Views and Blogs

Manchester United switch from Nike to adidas

29th August 2014

Last month it was announced that once the 2014/15 football season comes to an end, so too will the partnership between Manchester United and Nike. After 13 years of wearing the swoosh on 10 different shirt designs, most of which are now synonymous with some of the club’s greatest achievements, United are set to switch […]

‘here’s to what matters’ by McDonald’s

26th August 2014

Instead of releasing a new limited edition burger, ice cream or type of French fry, McDonald’s chose to celebrate its 40th UK anniversary chiefly by producing several videos and short films about its values, ingredients and charity efforts. Late on in July McDonald’s began posting these videos on a new dedicated YouTube channel, ‘here’s to […]

Citizen’s global brand message: ‘Better Starts Now’

18th August 2014

Japanese watch-making giant Citizen has released a highly stylish short film which unveils its new global brand message, ‘Better Starts Now’. The 91-second advert depicts watch invention taking place at one Citizen workstation over 90 years. It starts in the twenties and works all the way through to present day, jumping years and decades at […]

Coca Cola to launch new product in green packaging

28th July 2014

Coca Cola is set to launch a new soft drink in the UK – its first in eight years. New product Coca Cola Life is set to appear in UK shops this autumn, following a trial in Argentina and Chile last year. The drink contains a third fewer calories and a third less sugar than […]

We live and breathe the brands we create

17th July 2014

As residents of Chapel Street for over 20 years we’ve been well placed to see the regeneration. Here at Cuckoo we’re proud of our roots in Salford, and nothing gives us greater pleasure than seeing our own work playing a major part in the continuing prosperity. Working with household names such as The Co-operative, GE […]

Top 10 most recognisable brands

21st May 2014

Brands are instantly recognisable by the logo they choose to represent themselves with, and for the majority of those featuring in our top 10 this is true all over the world. A well constructed branding campaign can depict a business’s values, its target audience and the industry it belongs to through its logo, despite many […]

Cuckoo running Manchester Bupa 10K

16th May 2014

This Sunday is the Bupa Manchester 10K run and a few of our Cuckoos will be there running for their chosen local charity. Phil, Ben, Andy and Esther will be running and raising money for a great local charity, The Salford Foundation. The Salford Foundation The Salford Foundation is a social inclusion organisation that provides […]

Branding campaigns for women

1st May 2014

Regardless of the type of business, once an audience has been identified it’s the turn of the marketing strategists to come up with a way to reach those people in a way that demonstrates their need for that product. Certain companies know whether their product predominantly speaks to women or to men, and so will […]

Cuckoo Delivers ‘My ISA’ Website to Royal London

7th April 2014

Award winning, Salford based marketing agency, Cuckoo Design, has completed an assignment following appointment by Royal London, the UK’s largest mutual provider of life and pensions products, to ensure that there was continuity of messaging across all literature following its recent acquisition of Co-operative Investments. Cuckoo refreshed the ‘direct to customer’ proposition relating to stocks […]

Thirty years of Apple

20th March 2014

In January 2014, the world’s most valuable brand celebrated 30 years of success as a leader in uniting technology and creativity. Valued above Microsoft, Coca-Cola, IBM, Google and McDonald’s, Apple is a goliath of a brand that is currently worth over $104.3bn (£62.65bn) while Microsoft, the second most valuable brand is worth a mere $56.7bn […]