More of the Latest News, Views and Blogs

7 best practices for hospitality emails

21st May 2019

Email remains an incredibly powerful marketing tool and is a great way to engage with customers past, present and future. By 2022 it’s expected that around 333 billion business to consumer emails will be sent and received each day so there’s no denying that email marketing is going from strength to strength. In the hospitality […]

Mobile Marketing: How to stand out in a mobile-first era

25th April 2019

Over the last few years, there has been a huge focus on mobile within the world of digital marketing. In 2016 it was first reported that mobile usage had overtaken desktop, however, now for the first time, we are witnessing a truly mobile-first era. In today’s society, it’s hard to imagine life without a […]

Surviving GDPR: How email marketing can thrive post GDPR

29th March 2019

Throwback to this time last year, when GDPR struck fear into most (if not all) of us advertisers! With so many different views, theories and instructions about how to store and work with consumer data many of us not only spent a lot of time nursing headaches but also dreading the 28th May 2018. However, […]

Wellness Workshop

20th March 2019

This World Kidney Day, Cuckoo’s monthly wellness focused on how we keep our kidneys kicking, focusing on promoting good kidney health through nutrition. Nutrition Guru Robyn Lee paid a visit to the office to share all her nutritional knowledge, armed with her trusty Nutribullet and an abundance of fruit and veg. The team were tasked […]

Let’s Get Personal: Why personalisation is the secret to success in 2019

4th March 2019

With so many brands and businesses taking up digital methods of advertising over the past few years, it’s becoming easy for consumers to feel overwhelmed and grow unresponsive to campaigns. However, there’s a simple trick that will help you to spark their interest. In such a highly competitive market, there’s one way to break through […]

2019: A new year of challenges for Digital Marketing

10th January 2019

A new year brings new challenges to the world of digital marketing. Every year we see technologies advance, new trends emerge and customers change their attitudes to marketing materials. Yet year on year, one question remains, how do we attract and keep audiences’ attention online? 2019 promises to be the busiest year yet for […]

We’ve moved!

2nd October 2018

Last month, it was time to pack up and say goodbye to our home on Chapel Street. The Old Bank provided us with a huge amount of inspiration, memories and laughs but we felt that it was time for a new chapter. Chapel Street was a great home for Cuckoo, as the cultural hub […]

Saying goodbye to one size fits all social media content

22nd August 2018

Social media is rapidly becoming one of the most important marketing tools in the digital landscape. Using the various platforms allows brands to connect with billions of users at the touch of a button, and really what more could we ask for? If you have access to a computer or mobile phone, connecting with your […]

GDPR: The Start of Something Beautiful?

20th June 2018

In every challenge lies and opportunity – or so the saying goes. Across the country four little letters have become synonymous with panic, dread and confusion. Yes, like everyone we’re talking about – whisper it – GDPR. Contact lists across the nation have been decimated, much to the horror of marketing and communications professionals nationwide. […]

Cuckoo Run For Barnabus

8th March 2018

Running, why do we do it? For the challenge, sense of accomplishment or to drop a few pounds? It’s hard work and sometimes painful! At Cuckoo, six of our crazy team members have signed up to run Manchester 10K this May. Our reason behind the madness is to help raise as much money and awareness […]