More of the Latest News, Views and Blogs

Cuckoo Welcomes Fuller Research Group

24th November 2017

We are thrilled to welcome our wonderful new client, Fuller Research Group. Fuller are a collective of market research companies offering intelligent and comprehensive research solutions. The group is made up of the following products; Research Opinions, Acumen Fieldwork, Aspect Viewing Facilities and Full Colour Research. Fuller approached us in August seeking a creative partnership […]

Changing our name to ‘Cancer Needs Kicking’ for the #CWordChallenge

16th November 2017

We we’re invited by our friends over at Trunk to contribute to the #CWordChallenge, a campaign to help 10 year old Isabella Lyttle. Isaballa has had neuroblastoma – a type of cancer – since the age of 3. She has achieved remission 3 times but unfortunately relapsed in March of this year. Having exhausted all […]

Cuckoo amongst top UK agencies in list by The Drum

9th November 2017

We have been ranked in The Drum’s Top 100 Independent Agencies list this Autumn! We’re ecstatic to be recognised within our industry, with such an incredible acknowledgement. The Drum’s Top 100 Independent Agencies list is a definitive guide to the UK’s best performing independent marketing agencies, it is based on financials, client satisfaction and […]

Here is why you need to prioritise culture in the workplace!

5th October 2017

At Cuckoo we know that our best work is produced when culture is kept at the forefront of the agency, we’ve worked very hard over the past 3 decades to establish a great working environment and culture to get the absolute best out of our people. To us the definition of culture is how […]

The new age of branding

25th August 2017

Executed correctly, branding can be a tool to give a voice, message and meaning to a brand. Forbes (2012) suggested people establish relationships with brands rather than the products they purchase, with successful branding lasting the test of time. The way we approach branding a product or service is continually changing. We live […]

Cuckoo welcomes three new members to the team!

27th July 2017

Rebecca, Siobhan and Dawn all joined the Cuckoo team this summer. Let’s get to know them… Rebecca graduated last year with a degree in Fashion Design, however after identifying that Marketing was her calling she joined Cuckoo as Agency Assistant. Secondly, our newest Creative Producer Siobhan. After wowing Phil in her interview with an outstanding […]

Is sponsorship and product placement replacing traditional TV advertising?

27th July 2017

Traditional TV ads no longer monopolise the advertising arena, as a result; product placement and other forms of sponsorship marketing are becoming increasingly popular and effective. Viewing habits of consumers are changing, people are spending more time on ad-free services, on demand and streaming. So, what is sponsorship marketing? A form of marketing that takes […]

Cuckoo Gives Meditation a Go…

26th July 2017

This month the Cuckoos took part in some mid-morning meditation as part of our on-going wellness scheme. Cuckoo Wellness is a monthly activity involving every member of the team, where we indulge in various wellbeing sessions. Past sessions have included yoga, massage, still life painting and most recently meditation. During an insanely busy week we […]

Good Luck Tom!

23rd June 2017

It is always a sad day when one of the cuckoos take flight, however we take great pride in developing and nurturing our team to progress and grow, even more so when they skyrocket above all expectations and achieve their dreams. Tom, our Social Media Executive, leaves the nest today to join the team […]

Influencer Marketing: Shifting the creative power balance

15th June 2017

How can brands strike the perfect balance when investing in Influencer Marketing? A new kind of creative power struggle has emerged thanks to the increased impact of influencer marketing. A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising”. The problem? Just how much creative […]