More of the Latest News, Views and Blogs

Is sponsorship and product placement replacing traditional TV advertising?

27th July 2017

Traditional TV ads no longer monopolise the advertising arena, as a result; product placement and other forms of sponsorship marketing are becoming increasingly popular and effective. Viewing habits of consumers are changing, people are spending more time on ad-free services, on demand and streaming. So, what is sponsorship marketing? A form of marketing that takes […]

Cuckoo Gives Meditation a Go…

26th July 2017

This month the Cuckoos took part in some mid-morning meditation as part of our on-going wellness scheme. Cuckoo Wellness is a monthly activity involving every member of the team, where we indulge in various wellbeing sessions. Past sessions have included yoga, massage, still life painting and most recently meditation. During an insanely busy week we […]

Good Luck Tom!

23rd June 2017

It is always a sad day when one of the cuckoos take flight, however we take great pride in developing and nurturing our team to progress and grow, even more so when they skyrocket above all expectations and achieve their dreams. Tom, our Social Media Executive, leaves the nest today to join the team […]

Influencer Marketing: Shifting the creative power balance

15th June 2017

How can brands strike the perfect balance when investing in Influencer Marketing? A new kind of creative power struggle has emerged thanks to the increased impact of influencer marketing. A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising”. The problem? Just how much creative […]

Vero Moderno goes live with the help of Cuckoo!

19th May 2017

Cuckoo have designed a stunning new website for Vero Moderno! Here at Cuckoo we are always looking for ways to give back to our community and the surrounding area by using our design, marketing and creative expertise to help local businesses. Our latest support project was to build a website for Vero Moderno – a rustic […]

The age of interactive content marketing

5th May 2017

Ever wondered what your favourite pizza topping says about your personality? Or which Disney character would be your best friend? We’ve all engaged with some form of interactive content and it’s these attention grabbing marketing tactics that are revolutionising the way brand’s are pushing their content online. Interactive content marketing can be anything from a […]

Cuckoo lands two nominations at this year’s Salford Business Awards!

5th May 2017

We’re thrilled to announce we’ve been nominated in two categories for this year’s Salford Business Awards! We’re in the running to win The Best Employer and Excellence award off the back of our most successful year yet – both creatively and financially! Here at Cuckoo we have a long standing relationship with the Salford Business Awards. […]

Why short-lived content means BIG brand impact

11th April 2017

All Hail Short-lived Content After being valued at $28 billion following it’s public trading debut earlier this year, Snap Inc, the company behind picture messaging app Snapchat, propelled the importance of short-lived content marketing even further into the spotlight. Just why the trend is on the up is pretty clear. The service draws in millions […]

Have a cracking Easter from everybody at Cuckoo!

7th April 2017

For Easter this year, Cuckoo has donated 50 chocolate eggs to Wood Street Mission. The Manchester based charity helps provide underprivileged children and families living in the surrounding area with everyday items most of us take for granted. Their wonderful Easter project aims to get as many kids as possible joining in the fun of the […]

Cuckoo gets creative for The Manchester Duck Race!

7th April 2017

It’s that time of year again and Cuckoo will soon be sending our own extra special contender to take part in the race of all races! Around 25,000 visitors will descend on the River Irwell on Good Friday – with families and friends getting together in support of Brainwave and taking part in the 8th […]