More of the Latest News, Views and Blogs

The new way to holiday

14th October 2016

We’ve been working in the hotel and hospitality sector for almost 15 years now, and in that time we’ve seen a lot of changes. Perhaps most marked has been the shift away from ‘all in’ package holidays and toward more bespoke arrangements, with people picking and choosing the various individual aspects of their break from […]

Monster rainbow food porn. Wait… Huh?

23rd September 2016

How do you market food? Do you give it a narrative, create a personality? Weave a brand image intent on persuading people to identify with the food stuff in question and want to make it a part of their lifestyle? Pitch it as an aspirational item enjoyed by people who have their finger on the […]

Exploring the weird, gross and wonderful wellness trends

8th August 2016

It’s like a cruel practical joke – the food and drink which you find the most appealing is that which is capable of inflicting the most damage upon you. The more drippingly, oozingly, unctuously delicious a plate of food looks, the less beneficial eating it is going to be for you. I could quote scientific […]

Car fuel, what does the future hold?

4th July 2016

Remember when cars used to run out of petrol? When you used to regularly see that lonely figure, trudging along the hard shoulder of the motorway, petrol can in hand, heading towards the petrol station which they’re just about to realise is actually three miles in the other direction? As cars become more fuel efficient […]

Cars, are they becoming smarter than us?

2nd June 2016

Remember when a car used to be a fairly simple metal box with a wheel on each corner and an engine that made it go? Obviously, James Bond had a few gadgets in his car, but they mainly tended to focus around killing people or driving underwater, as opposed to the kind of neat little […]

Inaugural Industry Sounds music event begins in Salford

23rd April 2016

The inaugural Industry Sounds music event took place on April 22nd and was inspired by a love and passion for music and of course the creative industry we all work in. We believe there is a wonderful relationship between the two worlds – Industry Sounds is our way of celebrating this. The event, which took place […]

Will we ever fully trust driverless cars?

22nd April 2016

It’s hard to pin down exactly, but in the last decade or so there passed a moment at which the big question in regard of driverless vehicles stopped being whether they would ever become a reality and morphed into being when. When will we be able to phone a vehicle and have it arrive at […]

Electric Cars: Shiny and futuristic or just boring?

14th April 2016

Remember all those things we used to be promised would be around in the future – jet backpacks, three course meals in the form of little pills, anti-gravity hover boards, an explanation for the popularity of James Corden – which we’re still impatiently waiting for? Shiny, science fiction futuristic things that would make our lives […]

Food Trends: The dos and don’ts

22nd March 2016

Food Trends Do you remember when food used to be simple? Me neither, it’s been that long. By ‘simple’, we’re not necessarily thinking about the method of cooking involved –i.e. the days before every second ingredient had to be slow poached in a sealed plastic bag for 24 hours before being smoked over a bed […]

Proactive vs Reactive Marketing: Avoiding an epic fail

24th February 2016

Proactive marketing is strategic, long term and actually pretty difficult. It demands that a business puts time and effort into planning its marketing campaigns far into the future, and into creating a distinct and effective niche for itself. It means actually sitting down and drawing up (which is to say writing down) this plan, and […]