More of the Latest News, Views and Blogs

Why email marketing still works and how to make it work better

6th May 2015

The symbols are a bit of a giveaway, really. The symbols for emails, that is. Envelopes. Paperclips. The kind of pre digital stationery that you’ll fairly soon only be able to see in a glass case in a museum. Ally this to the fact that most people over the age of around 25 can remember […]

When is a hotel not a hotel? When it’s much more

14th April 2015

(Image courtesy of Holiday Inn Solihull) As the politicians from various parties argue about just how much of any economic upturn is filtering down to ‘hard working families’ (single people, or those of us who are undeniably lazy, don’t seem to figure in this particular debate) one sector which genuinely and unarguably appears to be […]

Video: Creativity that kicks!

10th April 2015

It is no secret that most creative agencies struggle when it comes to producing creative and marketing solutions for themselves, due to all their creative juices being lavished upon their clients. That’s certainly how we feel at Cuckoo (and we hope our clients agree). Just occasionally, however, we get a spark of creativity that we […]

Bring your message to life with infographics

19th March 2015

The use of infographics as a means of displaying information is now so widespread that writing about it might seem rather like missing the point. There is a chance, however, that an infographic in the form of some images pointing out that an image is worth a thousand words might contain at least a few […]

The right time for a client focus group

25th February 2015

The concept of the focus group has undoubtedly taken something of a hammering in recent years, as it came to be synonymous with spineless politicians being unable to admit what their favourite crisp flavour was until a carefully selected cross section of voters had given their opinion on smoky bacon versus cheese and onion. The […]

Banging The Drum for Cuckoo

9th February 2015

It is no secret that we have made some fantastic changes to the agency over the last twelve months, from strengthening our team to revamping our brand identity and bringing on not one, but five brilliant new clients. We are so happy to be recognised by one of the UK’s biggest and best industry journals, […]

The new digital highway

3rd February 2015

The Age Of Internet Connected Cars Those of a certain generation will remember ‘Knight Rider’, the hit TV programme in which a pre-Baywatch David Hasselhoff fought the forces of evil in the company of KITT, his talking car. Most people probably recall watching it at a time when the concept of a responsive, talking, thinking […]

Great branding lasts forever

19th January 2015

During 2014 we brought 20 stunning new brands to life At Cuckoo Design, we’ve spent the last 12 months developing the very best kind of branding. Branding that slips under the radar and gets under the skin; of you, your business, of your customers. The kind of branding that people don’t really notice, because they’re […]

The Salford and Chapel Street renaissance

16th January 2015

The regeneration work of the last few years is set to breathe new life into the famous Chapel Street area of Salford, which lies just on the cusp of Manchester city centre. We’ve been keeping a close eye on the redevelopment of the area – which hasn’t been too difficult as it’s all been going […]

The value of typography

2nd January 2015

There’s no doubt that the words we use in our marketing campaigns have to be carefully chosen. These words need to connect with our audience. The same can be said for typography: the way we present these words needs to also strike a chord with our target market. So what makes good typography? Well for […]