On Thursday 24th November Cuckoo flew down (well… er caught the train!) to London’s trendy Marriott Grosvenor Square for the eighth annual Drum Network Awards. Nominated in the Best B2C Campaign/Strategy category for our work on Timekeepers Square we duly scooped the main prize!
Timekeepers Square is a residential development consisting of 36 townhouses based just off Chapel Street in Salford; the project is part of a £650 million regeneration of the Salford Central area. Cuckoo was the chosen agency to lead the brand and communications strategy, responsible for developing the name, brand identity and narrative, website, full suite of marketing collateral and promotional film.
The campaign was a huge success with a record 6 reservations made on day one and all units sold out within one year. All units also achieved 100% of the list price.