Cuckoo Design has been selected by Tyres on the Drive (TOTD), www.tyresonthedrive.com after a four-way agency pitch process. Cuckoo’s appointment covers brand, digital and offline communications campaigns to support TOTD as it seeks to grow the business.
As a pioneering and innovative business, TOTD offers a professional, mobile, tyre-fitting service just about every vehicle from cars to caravans, motorbikes to vans, at home or at the workplace. Due to the structure of the company and significantly reduced overheads, the company is able to offer a 40% discount on the average high-street provider together with its customer-centric, convenient service.
Cuckoo’s appointment covers brand, digital and offline communications campaigns to support the business which currently operates across the North West, Midlands and Yorkshire regions and provides additional related services including brake replacement, accessories and Winter Checks plus offers both corporate and fleet tyre services and has plans for further product and regional expansion in 2014.
Justine Wright, Managing Director of Cuckoo Design says;
“We are delighted to be chosen by Tyres on the Drive to work with this exciting and rapidly growing brand. Marketing Director, Nicola Fitzmaurice is fantastic in terms of understanding how a client and agency can work collaboratively together. It is always far more rewarding to be involved with campaigns at such as early stage and see where the opportunity can take you.”
Nicola Fitzmaurice, Marketing Director at Tyres on the Drive says;
“Cuckoo stood out, not just from a creative perspective but that they really understood what we need at what is a hugely important time for our business. They clearly understood the market but also how to use online communications effectively. I am looking forward to working with them to develop our new brand and product campaigns.”