Islington Wharf Locks Digital Strategy
Convatec are a market leading medical product and therapies company who work in over 100 countries worldwide. They focus on the management of chronic conditions providing clinical and supportive benefits within advanced wound care, ostomy care, and critical care and infusion devices.
Cuckoo have been working with Convatec since 2016, across multi-channel marketing campaigns.
• Accelerate lead generation
• Increase consumer community
• Upsell to existing customers
• Strengthen brand and product awareness
• Gain a high market share online
Following extensive keyword research, we developed a very focused SEM campaign, a suite of animated display banners and an email campaign, one product led and the other lifestyle. We took a very hands on approach in the first 4 weeks of the campaigns to monitor and adjust. We provided creative support to ensure our landing pages where optimised with several conversion tracking codes to educate us on the behaviour of their audiences.
We generated 213 leads from the SEM campaign alone with a cost per conversion of 15% of actual targeted value spend and gained 56% of the ad impression share, topping their biggest competitors. From the campaign overall we generated 875 leads, and increased their website traffic by 20%.