Awarded 5 bubbles by the Good Spa Guide, the Spa at DoubleTree by Hilton Hotel & Spa Chester offers a blissful oasis away from the stresses of everyday life. It offers outstanding facilities including an outdoor Watsu Hydra therapy pool, 14 treatment rooms including the Couples Duo Suite, with private sauna and whirlpool, the ‘Rasul’ mud room, sauna, steam room, aroma room and the traditional Turkish Hammam, which combines low mist and high-intensity steam to stimulate the senses. Plus, a gym, indoor heated pool, and a range of classes.
Hotels guests are welcome, but the spa creates an incredible level of revenue from local club members.
Our marketing remit covers both revenue streams. We are responsible for driving spa breaks through their valuable databases plus, social media and EDM activity, developing themes to drive engagement and interest on a UK basis. This activity is not limited to the spa experience but also adding key value through the accommodation and F&B offers.
In addition, with over 3000 members and competition breaking into and across the sectors continually. It is essential to retain members with monthly offers, events promotions with socialising and leisure activity at the heart of the membership brand essence.
Naturally, recruitment is equally important, so we developed seasonal themes to drive new enquiries at key recruitment periods.
Cuckoo have been responsible for planning and implementing a omni-channel marketing strategy for the club through the use of the following channels;
Printed collateral such as posters, POS, member cards