Forces Mutual Kit Campaign



Forces Mutual was created by its owners Police Mutual Group by combining three existing businesses with an enviable heritage in serving the military. Forces Financial can trace its origins back to NAAFI Financial Services in the mid 1950’s and Abacus was formed in 1988.

We were briefed to develop a campaign to roll out across all military bases in the UK to promote Kit Insurance.  The objectives were to internally make a ‘splash’ with the new product to engender support and enthusiasm amongst the military sales force, to support the sales targets directly and through the field sales team.




The campaign was to drive activity to the website as a destination to allow online purchase.

The marketing collateral included; NAAFI and FM sales office collateral, PPC to drive traffic to campaign related website landing page, social media – content and assets, organic and paid, EDM strategy, design, build and broadcast, both triggered and campaign related.

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