Hanningtons is a retail quarter and cultural hub, based in the centre of Brighton consisting of shops, restaurants, independent boutiques, art galleries and coffee shops. The hub has been brought to fruition by owner Redevco, opening in 2019 after two years of planned works. The client approached us because they felt their digital presence required a re-imagination. We pitched to completely redesign and develop the website along with some brand tweaks to truly represent their eccentric identity.
It was clear that we needed to position Hanningtons as the new go to destination in Brighton, reviving the Hanningtons brand in the digital space and providing a seamless customer journey
We identified that their old site wasn’t fit for purpose in both back-end and user experience. We also recognised that the website needed to work for both visitors (B2C) and potential retailers (B2B) alike. Creating a site that delivered for both parties without compromising on design became a clear goal.
We created an immersive, exciting, and explorative interface and customer journey. The new website quickly and visually intertwines all that Hanningtons has to offer. With functionality for retailer search, an interactive map, space for commercial enquiries and blog to ensure consistant and frequent website updates.
The work we undertook to revitalise both the Hanningtons brand and UX translated to the following results.
Key metrics after the website launched:
46% rise in page views
21% rise in unique page views
58% rise in session rates
62% rise in page views per session
25% decrease in bounce rate
44% rise in average session duration
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