Hanningtons Brighton Digital Transformation

 

Hanningtons is a retail quarter and cultural hub, based in the centre of Brighton consisting of shops, restaurants, independent boutiques, art galleries and coffee shops. The hub has been brought to fruition by owner Redevco, opening in 2019 after two years of planned works. The client approached us because they felt their digital presence required a re-imagination. We pitched to completely redesign and develop the website along with some brand tweaks to truly represent their eccentric identity.

 

 

It was clear that we needed to position Hanningtons as the new go to destination in Brighton, reviving the Hanningtons brand in the digital space and providing a seamless customer journey

We identified that their old site wasn’t fit for purpose in both back-end and user experience. We also recognised that the website needed to work for both visitors (B2C) and potential retailers (B2B) alike. Creating a site that delivered for both parties without compromising on design became a clear goal.

 

 

We created an immersive, exciting, and explorative interface and customer journey. The new website quickly and visually intertwines all that Hanningtons has to offer. With functionality for retailer search, an interactive map, space for commercial enquiries and blog to ensure consistant and frequent website updates.

The work we undertook to revitalise both the Hanningtons brand and UX translated to the following results.

 

 

Key metrics after the website launched:

46% rise in page views

21% rise in unique page views

58% rise in session rates

62% rise in page views per session

25% decrease in bounce rate

44% rise in average session duration

 

 

At Cuckoo, it’s our job to help brands fly. To find creative and innovative solutions that help our clients stand out from the crowd. If you would like us to generate results and bring your brand to life, please contact jennifer@cuckoodesign.com today.

 




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