The Millson Group UX Strategy
Following a £500,000 refurbishment we were briefed to create a new brand and full communications campaign to re-launch this fantastic 13th floor venue in the Leeds bar scene. The venue transcends moving through to night and at weekend morphs into a club.
A website and film captured the heart of the brand proposition leading through to tactical social media, emails and digital advertising to support the product propositions.
Beautifully designed and produced collateral completed the story.
In the first 6 weeks we saw: