Royal London MyISA


Cuckoo created a microsite for Royal London, the largest mutual insurer in the United Kingdom, to help customers better understand their Stocks and Shares ISA and how to gain the most from their investments.

Unlike a regular cash ISA, a stocks and shares ISA is an investment and for many is their first experience with investments. The MYISA microsite aimed to educate investors by laying out important information and updates to their investment in one easy place. Its intention was to simplify the complex world of stocks and shares to help make investments achievable for all. It also hosted all important investor information and disclosure documents in PDF form, acting as a library so that all important documentation could be found in one place.

Cuckoo designed and built a simple, user-friendly website which gave an overview of the varying funds available, advice on every aspect of managing a savings & investments ISA and covering frequently asked questions.



The purpose of the website was to make a functional and informative space for both existing and prospective customers. Using a minimalist and clean design, we ensured that information was both easy to access and understand. The user journey mirrored the simplistic aesthetic, so that the investors could find the information they needed with no distractions.

The microsite also incorporated live feeds of Royal London bond rates, so that customers could get an accurate real time idea of how their stocks were performing in the ever-changing stock market. This is vital in understanding an investment and its successes, implementation required unique coding to ensure constant, accurate live updates.

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